"Parents located in the northern part of London is looking for an remarkable and qualified educator to guide their most junior child on his first steps to becoming an British gentleman."
Looking at this post, you might naturally skip the wording "first-steps" as just an expression.
But, it could be the crucial aspect of this unique position posting, as it attempts to recruit a teacher for a 12-month-old.
Hundreds of submissions have since been submitted since the unidentified family published their request for the £180k-a-year tutor, who must be "an exceptional individual".
During the past few weeks, the advert has gained interest across the press, with many wondering why?
Progressive Approach
Adam Caller, head and founder of an education consultancy, which is assisting the family in their hunt, said that notwithstanding first skepticism, he viewed the idea "visionary", and "advanced".
When he spoke with the family, he noted they recognized the unconventional character of their requirement, and how young their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had waited until their older child was five, and by that point "cultural conditioning had already taken hold".
What exactly did the family indicate by "cultural bias"?
It's "everything", he responded. "The way you eat, the way you speak".
He stated the elder child had adopted "very nuanced, non-verbal cues" from the family, and had assumed their cultural ways. The family told the consultant they wished to avoid the same situation to repeat itself with their younger child.
The intention: To hire a British tutor, who should speak with standard English accent, to guide the baby from day one.
Natural Absorption
"A great deal of the learning at the beginning here is kind of acquired indirectly," said Adam.
It's by means of this natural absorption that the family are hoping the child will pick up the English characteristics they wish to cultivate.
Adam explained the tutor had to be someone who went to "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The tutor must be the suitable individual, they'll be doing things they aren't even aware they're doing, effortlessly," he said.
Expense Not a Factor
The family explained to Adam the chosen tutor should ideally also have understanding of or passion in equestrian activities, winter sports, artistic pursuits and instrumental training so as to shape the child in a broad spectrum of interests.
More than that though, he explained the family hoped the tutor to enrol the child on a variety of courses so the child would be "horseback riding and starting an musical instrument by the time they are about three years old".
In the family's minds, guiding their son become a "British gentleman" will bring about success and create opportunities.
"Considering the rights and wrongs of that, because it's definitely a status symbol," he adds.
Yet, notwithstanding all this tutelage in "Britishness", might the child adopt what is termed cultural bias from the multicultural family he is raised by anyway?
"Yes", answered he. "The family understand this might not succeed, but they've merely embraced the attitude of, 'why not attempt it and we'll proceed as quickly as we can', because the cost of it is irrelevant," he stated.
Impractical
Several in the education sector who express these concerns.
Peter Cui, CEO and founder of a tutoring service, who supplies individual instructors, commented that "the journey of embracing two identities, or indeed, forming one's identity, is something that must be grown into, not manufactured."
The expert explained that he had emigrated from China to the Britain at the age of childhood, and had been educated knowing and embodying two backgrounds. He progressed to study at the University of Cambridge.
"The notion that a single person can serve as a living vessel of UK identity, an individual who can in some way impart the qualities of a UK sophisticate upon a 12-month-old child, appears idealistic and impractical," he wrote.
"In my experience, having a distinctly English tutor from babyhood will does not instantly create the result they hope for.
"I did not have such a tutor, and yet I have been lucky enough to live several of the experiences they aspire for their son."
He continued: "The reality is, self-identity can not be dictated from the outside influences; it must be chosen, and it must originate internally."
Buying Britishness
Naturally, English culture is something the expert believes can be taught – and marketed.
"I believe the situation that the world views us in this respect is something that we should be cherishing|valuing|appreciating
